Wally is an app which tracks all your daily expenses. You can track the money you have spent and split bills with friends, Wally is your Expense manager.

Wally needed to improve their retention rates. We conducted research and discovered that the users were facing a tough time understanding the app and its working. The reason mainly was the design employed in communicating complexities of finance.

Cartoon Mango Digital viewed Wally as a global design challenge that had to be resolved. Finance is one of the fields that requires a better understanding and application of design to explain complex issues . Our aim was to bridge this gap immediately.

We used the principle of "simplicity that works" to tackle the problem. Our team completely redesigned the brand to reinvent it. We took extensive steps to better grasp the user's perspective.

Design thinking has helped us not just solve Wally’s pain points, but address global problems. Post redesign, Wally was able to achieve higher retention of users on their app. The product experience was self-explanatory and served as a tool to understand finance better.